CELEBRATING 129 YEARS IN 2027: MAY 7-16, 2027The Rochester Lilac Festival brings together hundreds of thousands of visitors each year to celebrate spring, music, community, and the beauty of Rochester’s beloved Highland Park. As one of the region’s most anticipated annual events, the Festival offers businesses and organizations a unique opportunity to connect with a diverse and engaged audience.
When you sponsor the Rochester Lilac Festival, you’re doing more than supporting an event, you’re investing in the Rochester community and helping create memorable experiences for residents and visitors alike!
Our sponsorship opportunities are designed to help your organization:
Increase brand visibility with festival attendees throughout the Greater Rochester community and beyond
Connect directly with consumers through on-site activations, experiences, and engagement opportunities
Show your commitment to the community by supporting one of Rochester’s signature celebrations
Build meaningful brand associations with music, arts, family-friendly entertainment, and community
Reach new audiences through Festival marketing, digital communications, social media, and on-site promotion
Whether you’re a local business, regional company, nonprofit, or national brand, we offer a variety of sponsorship opportunities that can be tailored to your goals and audience.
From event sponsorships and experiential activations to digital visibility and on-site branding, our team can work with you to create a partnership that delivers meaningful value for your organization.
The Rochester Lilac Festival is made possible through the support of our sponsors, partners, and community. We invite you to join us in celebrating Rochester and creating an unforgettable Festival experience.
Interested in becoming a sponsor?Connect with our team to explore sponsorship opportunities and find the partnership that’s right for your organization.
